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Box Office

Deep Dive: Understanding the Chinese Summer Box Office

Here’s the thing, this isn’t that complicated of a topic to understand. It *is* more of a passion project on my part to report box office success more than anything anyone actually asked to dissect or analyze. But with the pandemic still ravaging the industry and literally changing the way we consume media, outlets and […]

“Endgame” Makes Opening Day Record

Endgame has done it again. It may be no surprise to anyone at this point, but Endgame has taken the top spot for biggest opening day with $156.7 million Friday. The previous record holder was Star Wars: The Force Awakens at $119 million. With a projected domestic opening weekend of $340 million or more Endgame […]