YouTube is the largest video search engine and has billions of active users. Brands and individuals who intend to increase their digital presence cannot ignore the role of YouTube. If you can make a YouTube video on a subject, you stand a much higher chance of getting your message across to the target audience.
Moreover, since YouTube and Google search are owned by the same parent company, videos on YouTube appear as top Google search results. This makes it essential for brands to invest in YouTube-based video marketing if they are keen on digital visibility. Luckily for you, creating a YouTube video is simple, and you can complete that in a matter of minutes. In this article, we take you through a systematic approach to creating YouTube videos.
Identify Your Audience
Before you get to the subject of your video, you need to chalk out who you are creating the video for. If you are a content creator, the understanding of your audience will help you provide meaningful content. Such videos will have higher chances of getting viral. However, if you are a brand looking at YouTube marketing, then there is no alternative to creating buyer personas.
To build an appropriate buyer persona, take the age, sex, profession, geographic location, and other details of your customers into consideration. Such information will give you a picture of the type of content that they are looking for. You can then come up with content that adds value to their lives while promoting your brand name.
Plan Your YouTube Content
Every day more than 500 hours of video content are uploaded on YouTube. Your video will get lost in this sea of digital content if you do not work on video optimization. Start by going to the YouTube search bar and type a topic that is relevant to your genre. The auto recommendation feature of YouTube will show you the most popular topics in that domain.
You can then take things a step further, and click on a result to see the videos that are ranked under it. YouTube filters will allow you to sort the video results by duration, view count, type, rating, etc. A detailed look into the top-performing videos will reveal that most of the tiles have similar words. These are the keywords that are relevant to the genre.
You can leverage Google Keyword Planner to identify keywords that are relevant to your video content. If you use these keywords in your YouTube video title or description, it will boost the visibility of your videos. While researching the top YouTube videos of your genre, you will also get an idea of the formats that perform the best in your genre.
For example, some listicles are popular in the travel niche, whereas explainer videos are ideal for the legal genre. When you study the top-performing videos in a genre, you can identify the existing content gaps. By creating videos that fill such gaps, you stand a higher chance of going viral.
Arrange Adequate Equipment
Cameras, audio, and lighting setup is what you need to record a film. The type of video that you intend to create will dictate your choice of equipment. For example, if you are recording a screen recording video tutorial, you will need a simpering light and a podcast mic. However, there will not suffice when you need to create outdoor videos.
Irrespective of the type of content that you create, you will need to edit the clip before you can publish it. These days there are hundreds of video editing tools available in the digital world. While each of them has its unique features, InVideo is undoubtedly the best option for creating YouTube videos.
Chalk Out Your Shoot
One of the most important aspects of YouTube video creation is the part where you plan the shoot.
Start by scripting the content to ensure that you give maximum valuable content to the viewers. The initial part of the video plays a crucial part in helping a viewer decide on whether they should watch further. In this section, you can present a teaser with striking visuals, a catchy headline, or a summary of what is to come.
The use of brand colors, logos, or taglines is encouraged as that helps to establish a brand identity. In the body of the video, you can present an insightful introduction to the subject, followed by a detailed take on the subject. The tail of the video can have a Call-to-action where you ask your viewers to subscribe to your channel or comment on your posts.
Irrespective of whether you are filming your video in a studio or an outdoor location, it is important that you visit the location before the filming day. That way, you will have an idea of space and can practice your planned frames in the given lighting. If you are shooting in an outdoor location, get the required permissions and find the shoot hours beforehand. That way, you can avoid unnecessary commotion and make productive utilization of your shoot day.
Record Your Video
Once you have your pre-production formalities in place, you can move to the filming stage. Depending on the type of video that you are filming, you need to pick the shots that are most convenient to you.
- If you are looking to give context to the viewer, you can emphasize the background setting and location. Wide-angle shots are the best choice for such situations.
- When you need to connect multiple footages and weave them into a story, medium shots are the preferred choice.
- For emphasizing a point or highlighting a particular element, you will need to go for close-up shots.
For a professional look, divide your frame vertically and horizontally into three equal halves. Now, place your subject in any of the intersections. That way, the image will be balanced, and you will have an interesting composition.
Another important aspect of video filming is the lighting. You need to plan your lighting so that there is no mixing of natural and artificial sources. While natural light sources are available for free and in abundance, you need to film in the mornings or evenings when the light is flattering. Although artificial lighting is expensive, it can be controlled, and you will not have any time constraints to the filming.
With the step-by-step approach discussed above, you can create high-quality YouTube videos even when you do not have prior experience in video editing. The videos that you create will then give you digital visibility and get you the followers that you had always hoped for.